Keyword research is essential to a successful SEO campaign because a strategy based on keywords that your target audience isn’t searching for is a complete waste of time.

What you will learn:
1. Understanding search intent and how to utilize it in your keyword strategy
2. Discovering competitor research techniques as it pertains to SEO and how to best apply it to your strategy
3. How to apply your research in the strategy and planning process

Why it’s important:
It is important because keyword research is the foundation of practically any SEO strategy. If it is not done correctly, then the entire SEO strategy will be a huge waste of time and money.

In this tutorial video, part of the SEO Basics for Beginners series, Gerald Murphy offers an overview of how you can do keyword research and why it’s so important for your SEO strategy.

Similarweb’s keyword research tool has loads of keyword datasets that are updated regularly. The platform lets you identify keyword gaps and surface keywords seasonally and internationally across thousands of websites.

– What is keyword research?

Keyword research is looking at the keywords your potential customers will use to find your content.

At the core of that is keyword intent, which refers to the buyer’s journey based on what they are looking for. In other words, keyword intent is what the human searcher will do after they do a search using a keyword on a search engine.

– What is keyword intent?

Keyword intent is split into three categories: awareness, consideration, and decision. Awareness refers to broad terms such as “shoes”. Consideration is later in the buyer’s journey, for example, “running shoes”, which are a bit more specific. Decision is definite and as such, has high search intent. For instance, “best running shoes for flat feet” is a decision keyword, as their searchers know exactly what they want.

It would help if you had a clearly defined keyword research strategy per search engine per search, as search engines do not offer the same types of content. Amazon and YouTube, for example, have very different results than Google.

Watch the video to discover the ins and outs of keyword research and how you can find opportunities to grow your search traffic.

Timestamps:
00:00 Intro
00:34 Similarweb’s keyword research tools
01:02 What is keyword research?
01:17 Organizing your keywords into themes and topics
02:30 Keyword intent
02:51 Awareness
03:06 Consideration
03:22 Decision
03:39 Search engine specific strategy
04:32 SERP inspection & Content hubs
05:01 Keyword research example

#seokeywordresearch #seokeywordanalysis

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• What is Similarweb?

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In this video, we will show you how to do SEO keyword research using Google Keyword Planner. Keyword research is a vital aspect of SEO, and it can help you rank higher in search engines and drive more traffic to your website.

First, we’ll explain the difference between short-tail and long-tail keywords. Short-tail keywords are generally one or two words long and have a high search volume. Long-tail keywords are longer phrases and are more specific. While they have lower search volumes, they can be easier to rank for and are more likely to drive targeted traffic to your website.

Next, we’ll walk you through the process of using Google Keyword Planner. We’ll show you how to input your initial keyword ideas, how to analyze the search volume, and how to find related keywords that you may not have thought of.

It’s important to understand search intent when doing keyword research. You want to make sure that the keywords you target match the intent of the user. Are they looking to learn something, buy something, or find information? Understanding the intent will help you create content that matches what the user is searching for.

Finally, we’ll explain the importance of analyzing the SERPs (search engine results pages) for the keywords you’re targeting. By looking at the top-ranking pages, you can get an idea of what type of content is already ranking for those keywords. This will help you create content that is similar but better than what’s already out there.

Overall, keyword research is an essential part of SEO, and using tools like Google Keyword Planner can help you find the right keywords to target. By understanding short-tail and long-tail keywords, search intent, and analyzing the SERPs, you can create content that ranks higher in search engines and drives more traffic to your website.

This tutorial video will show you how to quickly and easily research the best keywords for your website or blog in 2023. We’ll go through a step-by-step process of keyword research that will help you get more organic traffic, leads, and sales from Google.

Using my favorite keyword research tool SEMrush (the free trial link is below), I’ll show you exactly how to find the best keywords for your website based on your current domain authority score. We’ll look for long-tail keywords that are easy to rank for and have high search volumes so you can get more organic traffic from Google in 2023.

I’ll also provide proof of successful keyword research results with real examples from my sites. You’ll see real-life case studies showing how using the right keywords can get you more organic traffic, leads, and sales from Google.

Plus, I’ll give you tips and tricks to help you research even better keywords for your website or blog from now on into 2023. By the end of this keyword research tutorial, you should have everything you need to start getting more organic traffic and sales from Google in 2023. So let’s get started!

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��This video description contains affiliate links, and I will be compensated if you make a purchase after clicking on my links.

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Affiliate Marketing Guide: https://bit.ly/3cXTbP2
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Related Videos:
1. Why I Spy on My Competitor’s Keywords: https://youtu.be/hd6Jn4rK-PQ
2. How to 10X your Google Traffic: https://youtu.be/NYBhk7lxPpU
3. How to Use Surfer SEO: https://youtu.be/T8_o-f9uAgg
4. Jasper AI one-shot Blog Post: https://youtu.be/w-oFzSMaOBI
5. The Complete Guide to SEO: https://youtu.be/orjKXinL3Q0

This tutorial is jam-packed with information, including keyword research tips, the importance of keyword research, and the best way to perform keyword research. If you want to succeed in SEO in 2023, this is how to do keyword research for your blog.