This week, we will discuss how we can optimize the Call To Action button so that your customers TAKE ACTION. We also continue our Store Review session with Kacey K., an jewelry online store. Enjoy!

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Converting customers to purchasing decisions can be tricky. With a well designed call to action, your product or business should be irresistible and provoke interest. In this video, we walk through how to never have a customer turn away with a well designed call-to-action.

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In today’s #FAQFriday Quick Tip video, you’ll learn 5 tips for effective call-to-action buttons. After all, 55% of visitors spend fewer than 15 seconds on your website. Watch this short video to learn how to convert site visitors into qualified sales leads with effective call-to-action buttons.

5 Tips for Effective Call-To-Action Buttons
Typically found on websites and emails, call-to-action buttons are written prompts used to guide an audience toward a specific action.
You can use call-to-action buttons to effectively convert a website visitor into a lead for your business. This includes online event registration, buying a product, signing up for email subscriptions and more.

Tip #1 Attract Attention
Call-to-action buttons vary in shape, size, style and placement to attract the users’ attention, making the call to action stand out.

Tip #2 Be Inviting
As the name implies, a good call to action should compel the user to click the button. Use short inviting phrases with active verbs.
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Tip #3 Keep It Short & Sweet
Keep your call to action to as few words as possible.

Tip #4 Create a Sense of Urgency
The feeling that time is running out can encourage website visitors to action.

Tip #5 Emphasize Value
Finally, make sure your audience understands how their life will be improved by what you offer. Stating a clear benefit encourages the user to click.

Follow best practices to ensure your audience takes immediate action. Measure your results to continually optimize call-to-action buttons for the best conversion.

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Your Call to Action button is arguably the most important element on any page of your business website. This element’s goal is to ensure your business website conversion optimization. And to design these Call to Action buttons the right way, you need to know some simple but effective tricks.

In this video I describe my favorite Call to Action examples for the conversion rate optimization of your business website. I also explain that any website needs not only a common Call to Action button, but a well-planned tool that works for website conversion optimization in the long run.

And I also explain which Call to Action examples are trendy right now and how these examples help your business website with conversion rate optimization.

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