In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do with it, how Google uses it, and more! If you’re wanting to know the in’s and out’s of structured data, this episode is for you.

Episode transcript → https://goo.gle/sotr035-Transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

fullname: John Mueller, Martin Splitt, Lizzi Sassman;

#SOTRpodcast #googlesearch

Have you ever thought about enhancing how your website appears in search using structured data? Ryan Levering, a Software Engineer at Google, shares how it can be helpful for your website, how to get started, and best practices around structured data. Learn how using structured data to describe your content can help Google connect you with your users.

Resources:
Structured Data Search Gallery → https://goo.gle/3Af0evq
Schema.org → https://goo.gle/3Qh1lR9
Search Console Training → https://goo.gle/3QFljor
Rich Results in Search Console → https://goo.gle/3JPuZKF
Rich Results Test → https://goo.gle/3PhDJKK
Search Console → https://goo.gle/3AgTNrG
Ecommerce guide to structured data → https://goo.gle/3JLFRsU
Event structured data case study → https://goo.gle/3vWY6Gf

Listen to Search Off the Record on YouTube → https://goo.gle/3AzqSze
Listen to Search Off the Record on Libsyn → https://goo.gle/3am6jMx

Chapters:
0:00 – Introduction
0:30 – What is structured data?
3:30 – How to implement structured data to your website
6:01 – Structured data best practices
7:36 – Wrap up

Watch all Search Central Lightning Talks → https://goo.gle/2VclBJz
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

Subtitles are available in Portuguese, Spanish, Vietnamese, Hindi, Russian, Japanese, Korean, Indonesian, Chinese and English for this video. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

#SearchLightningTalks #SEO #GoogleSearch

In this episode of Ask Google Webmasters, John Mueller goes over the different ways Google processes structured data on a web page (JSON-LD, Microdata, and RDFa) and their differences. He also addresses where to insert JSON-LD structured data in a page.

Understand how structured data works → https://goo.gle/2lC3jC0

Send us your questions on Twitter with the hashtag AskGooglebot and your question might be answered!
Google Search Central on Twitter → https://goo.gle/3f4Z0a8

Watch more AskGooglebot episodes → https://goo.gle/2OjWcvS
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

#AskGooglebot

In this video, we’re going to talk about what is Schema.org and how does that compare to Google’s structured data rich results. So what is Schema.org? It’s a vocabulary used to cover entities and the relationships between those entities and the possible actions that can take place. You can use it to extend the meaning of your content and the context of your website. You can also use it to earn Google rich features by adding certain schema.org structured data to your website pages.

Links from the video:

https://schema.org/
https://developers.google.com/search/docs/guides/search-gallery
https://wordlift.io/blog/en/schema-markup-to-boost-local-seo/
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�� Learn more about Schema.org & Structured Data: https://www.youtube.com/playlist?list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6

�� How to Use Schema.org to Create and Add Structured Data to Your Website: https://www.youtube.com/watch?v=xQeRA-Ojq5c &list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6 &index=4 &t=0s

�� Where To Put Schema Markup On Your Website: https://www.youtube.com/watch?v=Uq9FjFngcUg

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#schema.org #structureddata