seo strategy for ecommerce website & 7 SEO Tips for eCommerce Website | Why SEO Is Important for eCommerce Websites

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Whether we speak of old school shopping or the new in town eCommerce wave, the only way customers can reach the place of business is if they can locate the store easily.

Internet thrives on search. Millions of search strings make their way into the internet ecosystem each day. There’s no point in spending money on a fancy website and stocking up on best products at awesome prices if your site isn’t featuring on the first page in Google.

That is where SEO efforts come into the picture. People are more likely to find you, if you have a higher search rank. And the more traffic, higher the probability of making sale.

When it comes to SEO for an online shop, “one size fits all” strategy does not work. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Here are a few tips to help towards making that all-important decision.

The effective keywords

Invest some time and money to identify the most appropriate keywords for your online store. Users tend to be very specific while doing a keyword search. Ensure that the keywords used in your online shopping website’s SEO aren’t too generic. Or else, visitors simply won’t be able to find you.

No duplicate content

Be as original as possible in your product descriptions tags. That’s probably the most important step in eCommerce SEO. Since content duplication in eCommerce stores is inevitable with product descriptions and lists, it is advisable to look for ways to reduce redundancy.

Don’t copy-paste the manufacturer’s product description, take some time to build your own. It may give you a mild headache, but it will save you a migraine later. Ensure that each product description is unique and search engine friendly.

Pay Per Click

Pay per click is the necessary tool in the SEO of online shops. However, it is advisable to not rely on it entirely to create visibility. PPC costs continue to rise with each search and as soon as you stop paying for placement, your online presence disappears. Some customers do not trust sponsored links, banners, and other ads. Therefore, organic SEO is essential along with PPC for online shopping website to improve visibility.

Strengthen your content strategy

Keep adding unique and high quality content regularly to your eCommerce Portal. It will help with your search engine ranking, and an added value for users. Consider having a blog and add relevant content that’s related to products and services on your website.

Optimize images

Use ALT tags liberally on your website. Image search function has gained a lot of popularity and people are using it to find products. Your eCommerce SEO strategy needs to incorporate related keywords for ALT tags of every image on the website. Don’t stuff keywords; ensure that every keyword used is directly relevant.

Meta descriptions for webpages

For onsite eCommerce SEO, use a different meta descriptions for each page. Meta descriptions are written for humans with the purpose of helping to get visitors to your online store once it shows up in search engines.

Remember to optimize anchor text

Use keywords for internal links on your website. This will help enhance your visibility in search engines. Consider doing the same for product descriptions by linking them to other similar products on your website.

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Create an SEO content strategy

Content marketing has become a vital part of any company’s marketing strategy.
It’s what drives your audience to your website and keeps them engaged with you for long periods of time.

So, a well-designed content marketing strategy will help you:

• stay ahead of competitors in the market,

• generate more leads and customers,

• improve your brand image, and

• increase customer loyalty.

A content strategy has had to evolve over the years.

It’s not just about keywords and links anymore!

Creating a sustainable content strategy is about firstly understanding your user’s behaviour.

With this insight you’ll then be able to:

• create unique content that users will want to engage with

• drive targeted traffic to your website and designated platforms

• increase conversions with tangible content

This means resources will be focused, reducing any time, money and promotional efforts wasted on dead content.

Join us to talk about how an SEO content strategy, created n HubSpot, can help you achieve your goals.

After the HUG you’ll be able to:

• define your goals conduct persona research

• run a content audit and fully understand your CMS

• determine content type and generate ideas

• publish, promote, and manage your content

• repurpose content based on your needs

All this plus, creating a link-building plan, how to compress media before uploading, and measuring and tracking your content’s success.

Take the guesswork out of content creation and form a mighty content strategy to elevate your marketing efforts, generate leads and increase your ROI.

Looking to rank higher in Google for a specific local area? Then listen in as I share 7 simple yet proven ways to do local link building for you or your client’s businesses.

Check Out the Full Article
►► https://authority.builders/blog/local-link-building/

Up your outreach conversion by 64% with this simple hack
►►https://www.youtube.com/watch?v=D16dR93Ya6E

Breakdown of the FOMO strategy to get free, high-power backlinks by leveraging social proof
►►https://authority.builders/blog/social-proof-link-strategy/

In this video, you’ll find..

00:00 Introduction
00:15 Relevance Is Important

**7 Ways to Build Whitehat Backlinks**
00:50 Directory Citations
01:07 Guest Posting
01:29 Outreach for Link Insertions
02:07 Get On The Top 10 Lists In The Area
02:21 Unlinked Brand Mentions
02:36 Create An Expert Roundup
02:54 Vendor Partner Links

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Subscribe here
►► https://www.youtube.com/MattDiggity?sub_confirmation=1

Download the “Backlink Blueprint Timeline” FREE
►► https://diggitymarketing.com/backlink-blueprint-timeline/

For more Link Building Strategies, check out this Playlist:
►► https://www.youtube.com/playlist?list=PLon5tUqnLX4xuOQ10erHBqFh67Mkt_REy

In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.

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Additional Blogging and Content Marketing Resources

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Keyword Research Tutorials for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m

How to Measure Keyword Difficulty and Rank on Google ► https://www.youtube.com/watch?v=jSOq3ysvBk8

Blogging Tips for Beginners That Actually Work ► https://www.youtube.com/watch?v=Ml4mQJjgX6g

How to Write a Blog Post That Actually Gets Traffic ► https://www.youtube.com/watch?v=-kOT39l0omU

What is Content Marketing and How to Crush It on a Tiny Budget ► https://www.youtube.com/watch?v=4XrtVkhOBfQ
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Whether you’re writing for your own site or for a client, you should have 2 objectives for your content.

► The content should drive traffic to the site.
► The content should turn people into customers or push them further down the sales funnel.

With these objectives in mind, here’s a simple process to achieve both of these goals.

The first step is to write about topics people are searching for.

Most people like to write about topics that excite them. But these posts often have a short shelf life.

When you create content around topics that people are searching for, then you get the opposite effect: free, passive and consistent traffic that usually grows over time.

How do you do this? This video will show you how.

The second step is to assess the type of content Google wants you to create.

Google’s job is to deliver the most relevant results for any given search query. And they do a pretty good job at this.

So naturally, if you want to rank for your target topic, then you need to know the type of content Google will rank for that query.

This is called search intent. Watch the video to find out how to determine search intent from any query.

Step three is to create a data-driven outline.

Content is like a puzzle. There are a lot of different pieces and it’s tough to assemble without some kind of framework. Outlines are like the edge pieces of the puzzle. They help to form the base and all you need to do is fill in the missing pieces.

They also help make sure you’re including all critical points worth communicating on the topic.

This video will show you how to easily create a blog post outline.

Step four is to create a click-worthy headline.

A headline is important because it’s what stands between you and a visitor. Its main job is to convince people to actually click on your result. Then it’s your content’s job to keep them reading.

Watch the video to learn how to write good headlines.

Step five is to write a killer intro using the AIDA formula.

The introduction is arguably the most important part of your content. Its job is to hook your reader, tell them they’re in the right place, and convince them to keep reading.

Fortunately, there’s a tried and tested formula you can use called AIDA, which you can use.

What does it stand for and how do you use it? Watch the video.

Step six is to make your content actionable and easy to digest.

So your outline should act as a nice skeleton for your post. And to add meat to those bones, you need to do two things.

► Make your content as helpful as possible.
► Make it easy to digest and read by focusing on your communication and writing skills.

Watch the video to learn some tips on how to do this.

Timestamps:

1:11 Write about topics people are actually searching for
3:50 Assess the “type” of content Google will rank
5:18 Create a data-driven outline
7:15 Create a click-worthy headline
8:04 Write a killer intro using the AIDA formula
9:47 Make your content actionable and easy to digest
11:25 Get unfiltered feedback

#contentwritingforseo #contentwriting #contentmarketing

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