Core Web Vitals are Google’s new user experience metrics that focus on speed, responsiveness, and visual stability. The new update has been slowly rolling out since June 2021 and will continue to do so into August 2021 and will have an effect on ranking, albeit not a large one.

The Core Web Vitals report can be found in Google Search Console. The report hows URL performance grouped by status, metric type, and URL group, or groups of similar web pages. To navigate the report, first toggle the Poor, Needs Improvement, or Good tabs on the overview page chart to see how URLs on your site perform, based on historical user data. Select Open Report to see the mobile or desktop summary page. Click a row in the table to see details about URL groups affected by the selected issue. Lastly, click a URL in the Examples table of the issue details page to see more information about that URL and similar URLs.

Each Core Web Vital metric represents a factor that goes into user experience and is measurable in the field, or by real users actually loading and interacting with a page. These metrics are set to evolve over time, but right now they focus on loading, interactivity, and visual stability. Respectively, these are Largest Contentful Paint (LCP), First Input Delay (FIP), and Cumulative Layout Shift (CLS).

Core Web Vitals data is organized in two different ways: Lab Data and Field Data.

Lab data is tested on a machine within a controlled environment. This data is best used for things like debugging your site and finding things that need improvement. Lab data is instant feedback. However, this information is not based on real users and does not necessarily represent any real problems a user could encounter.

Field data, however, is based on real users. This information is a 28-day average of data collected from users that captures a real experience. This is more accurate because it includes information from users around the world, who have different experiences than one another with your website. This can be important, for example, if the majority of your users were from an area without high-speed internet; field data could look very different from lab data, which is from a computer.

There is also Origin Summary Data, which is similar to field data, in that it is a summary of data of an average of all pages that Google has for your entire site. This data comes from the Chrome UX database. It is not, however, factored into Core Web Vitals. While it is not included, it is still very useful for publishers.

Origin Summary Data is the most important data to consider. Looking at the aggregate experience of all the pages you serve and how they perform in the Core Web Vitals assessment is the most helpful indicator you can have for your site’s strengths and weaknesses. However, if you’re just focused on specifically improving your Core Web Vitals, then Field Data is the data you’ll want to consider.

The Chrome User Experience Report uses real user measurement for key user experience data. This report provides the following data through PageSpeed Insights, Public Google BigQuery, and the CrUX dashboard on Data Studio. However, a good score on Lighthouse or PageSpeed Insights may still not mean getting passing Core Web Vitals in field data.

It’s easy to track important user experience data on your own by creating your own Chrome UX data dashboard to monitor and see month over month how your site’s Core Web Vitsls are performing. This can be done through Google’s free data studio. We have a blog that walks you through how to create a data dashboard.

This report can be used to see, historically, how far back your Chrome UX data goes. This data is important because it is directly tied to the Google UX update. Studying this data can help you make informed decisions about your website and making it better for users.

Ezoic Leap was specifically designed to make your site faster and improve LCP, FIP, and CLS, the new Core Web Vital scores. Publishers are already seeing drastic changes in their scores. Leap improves websites through better caching, optimizing CSS, reducing image sizes, lazy loading, and much more, and removes the need for other site speed and Core Web Vital plugins.

Core Web Vitals: https://support.google.com/webmasters/answer/9205520?hl=en
Chrome User Experience Report: https://developers.google.com/web/tools/chrome-user-experience-report
How to create a data dashboard: https://www.ezoic.com/products/track-core-web-vitals-the-way-google-does-instantly/
Ezoic Leap: https://www.ezoic.com/products/leap/
Ezoic Leap and publisher results: https://www.ezoic.com/products/publishers-score-in-core-web-vitals-update/

In this video, I will tell you more about core web vitals, what they are, and how you can improve them to get a better ranking for your website.

So, if you find some value, consider subscribing to my YouTube channel as it helps me to keep going and provide even better content for you to grow your digital marketing even more! Useful Links Below!

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Outline of my Video
00:00 – Introduction of Core Web Vitals
00:50 – What Are the Core Web Vitals?
02:00 – 3 Core Web Vitals Musketeers
04:29 – How Core Web Vitals Affect Your Website?
05:11 – Core Web Vital Case Studies
08:15 – How to Improve Your Core Web Vitals?
12:52 – 5 Core Web Vitals FAQ
15:01 – Summary – Like & Subscribe

Description of the video
Core Web Vitals have been introduced by Google somewhen in May of 2020 and these are the essential metrics that Google is looking at to determine the website quality in terms of user experience (UX) and reflect the real-world experience of a critical user-centric outcome.

Of course, Google is planning using these metrics as a ranking factor in the near future in 2021 and is at least the plan. And that is why it was introduced earlier so webmasters and website owners have time to adjust their websites accordingly.

Therefore many website owners and website developers are busy working to fix their issues on their website as suddenly from normally working websites, Google is showing hundred or even thousands of Bad URLs in the Web Core Vital dashboard.

So if you are one of them and having a problem with core web vitals, then you are watching the right video!

Also subscribe to my YouTube channel to learn more about how to grow your digital marketing, create better content marketing, and optimize your SEO!

Related Articles:
https://b2bdigitalmarketers.com/blog/b2b-content-marketing-guide/
https://b2bdigitalmarketers.com/blog/why-you-are-not-getting-traffic-to-your-website/
https://b2bdigitalmarketers.com/blog/b2b-content-marketing-strategy-converts/
https://b2bdigitalmarketers.com/blog/7-benefits-b2b-blog/

There is so much information in the Chrome UX Report dataset on BigQuery, it can feel overwhelming at first. We’ve been hard at work making sure that the treasure trove of web transparency data is accessible to every developer. Learn how to query the Chrome UX Report using our new summary datasets and shortcut functions, so you can extract insights quickly and cheaply like a pro.

Resource(s):
CrUX documentation → https://goo.gle/3g0Buu4
Core Web Vitals → https://goo.gle/2VjBmxF
metrics_summary table → https://goo.gle/2Nxt5Cj
Queries → https://goo.gle/2CMnmX1
@rick_viscomi → https://goo.gle/2VpjjWW
@ChromeUXReport → https://goo.gle/2Ab8vEE
CrUX Announcement forum → https://goo.gle/31hHoD3
CrUX Discussion forum → https://goo.gle/2CEP7AE
CrUX Cookbook → https://goo.gle/2A8645D
CrUX Office Hours: (follow @ChromeUXReport for announcements)

Related Playlist:
Day 1 → https://goo.gle/WDL20Day1

Subscribe to the Chrome Developers → https://goo.gle/ChromeDevs

Speaker:
Rick Viscomi

#webdevLIVE #chromeuxreport #corewebvitals event: web.dev LIVE 2020; re_ty: Publish; fullname: Rick Viscomi; product: Cloud – Data Analytics – BigQuery;

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We’re here to answer questions lingering on every agency owner’s mind: Is PageSpeed an actual ranking factor? Do Core Web Vitals really matter? If you listen to industry influencers and so-called experts, you’ll end up even more confused and perhaps even misled!��

We know PageSpeed is the cumulative score of 6 factors affecting website speed, with the 3 most important factors called Core Web Vitals. In this video, we focus on what Google, the *only* authority on the subject, has to say on both PageSpeed and Core Web Vitals. And don’t worry, we translate it all into plain speak so you can use your newfound knowledge to grow your agency!

�� Show notes ��

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