Google’s Preferred Structured Data: JSON-LD vs. Microdata


Google's Preferred Structured Data: JSON-LD vs. Microdata

There are many different ways to communicate structured data on a webpage, but which does Google prefer that you use?

Structured data: What’s it all about?

In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do with it, how Google uses it, and more! If you’re wanting to know the in’s and out’s of structured data, this episode is for you.

Episode transcript →

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

fullname: John Mueller, Martin Splitt, Lizzi Sassman;

#SOTRpodcast #googlesearch

Structured data for web developers

Have you ever thought about enhancing how your website appears in search using structured data? Ryan Levering, a Software Engineer at Google, shares how it can be helpful for your website, how to get started, and best practices around structured data. Learn how using structured data to describe your content can help Google connect you with your users.

Structured Data Search Gallery → →
Search Console Training →
Rich Results in Search Console →
Rich Results Test →
Search Console →
Ecommerce guide to structured data →
Event structured data case study →

Listen to Search Off the Record on YouTube →
Listen to Search Off the Record on Libsyn →

0:00 – Introduction
0:30 – What is structured data?
3:30 – How to implement structured data to your website
6:01 – Structured data best practices
7:36 – Wrap up

Watch all Search Central Lightning Talks →
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Subtitles are available in Portuguese, Spanish, Vietnamese, Hindi, Russian, Japanese, Korean, Indonesian, Chinese and English for this video. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

#SearchLightningTalks #SEO #GoogleSearch

JSON-LD Structured Data: Where to Insert in a Page?

In this episode of Ask Google Webmasters, John Mueller goes over the different ways Google processes structured data on a web page (JSON-LD, Microdata, and RDFa) and their differences. He also addresses where to insert JSON-LD structured data in a page.

Understand how structured data works →

Send us your questions on Twitter with the hashtag AskGooglebot and your question might be answered!
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#AskGooglebot vs Google Structured Data Rich Results

In this video, we’re going to talk about what is and how does that compare to Google’s structured data rich results. So what is It’s a vocabulary used to cover entities and the relationships between those entities and the possible actions that can take place. You can use it to extend the meaning of your content and the context of your website. You can also use it to earn Google rich features by adding certain structured data to your website pages.

Links from the video:

�� Learn more about & Structured Data:

�� How to Use to Create and Add Structured Data to Your Website: &list=PLRFTkssEVFpdb_M7rxX5LlVzvvVn5MHy6 &index=4 &t=0s

�� Where To Put Schema Markup On Your Website:


Who is SMA Marketing?

SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009.

We specialize in SEO and Inbound lead generation. Levering both data and intuition, we’ve help hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos.

Learn more at: #structureddata

Content Repurposing for Travel Brands: A Complete Guide


Content Repurposing for Travel Brands: A Complete Guide

Continuously creating high-quality content is a time-consuming task, especially for small travel businesses. Learn how content repurposing helps maximize the impact of everything you create.

Maximize Your Content Repurposing Strategy using CHATGPT

Maximize Your Content Repurposing Strategy using CHATGPT
Try Repurpose For Free –

This video will show you how to maximize your content repurposing strategy using CHATGPT. CHATGPT is a fantastic tool that lets you easily repurpose your content across multiple platforms, including social media, website content, and more.

By using CHATGPT, you’ll be able to create more effective content and reach a wider audience. We’ll take a look at some of the best ways to use CHATGPT, and how it can help you grow your business and reach your goals!

0:00 Intro
0:30 Elevate your social media game with AI-generated video captions and hashtags.
02:13 Boost your video’s visibility with AI-optimized video descriptions
03:27 Use the power of AI to craft the perfect email
04:34 Elevate your social media game with AI-created text posts and hashtags
05:37 Create a Twitter Thread from a YouTube video description or script using AI!

Anytime you upload your (content), your content is sent to all your social media channels like IG Reels, YouTube Shorts, and Facebook. That’s repurposing efficiently with

=== is impressive software that can take your video or audio content and repurpose them for each social media channel. You can maximize your reach every quarter and bring in more potential clients to your business.

Subscribe for more content marketing tips and content repurposing strategies:


Other videos to watch:

1. NEW CALENDAR FEATURE! Fill Your Content Calendar Using Our New Calendar Feature! ����

2. “Pinterest Marketing for Small Business in 2023?” with Heather Farris on Content Marketing Insider

3. 5 Time-saving Ways to Repurpose Content with AI

======================= is an automated content repurposing system designed to give your content maximum exposure with little to no effort on your part.

Try our content repurposing tools for FREE today:

#contentcreator #socialmediamarketing #contentmarketing #videomarketing #contentmarketingtips #contentmarketingstrategy #repurposeio Review and Tutorial | Automatically Repost Videos to All Your Social Accounts

In-depth review of covering all major features, pros, cons, and pricing.

�� Extended 30-Day FREE Trial of

�� Free Repurposing Roadmap:



00:00 Why repurpose content?
01:12 What is and how does it work?
03:30 How to connect your social media accounts
04:22 How to automatically post from TikTok to all platforms
06:05 How to use the A.I. feature to write post text for you
06:37 How to schedule posts using the calendar
07:19 Examples of repurposed TikTok clips on all platforms
08:32 How to clip and publish Youtube videos to all platforms
12:05 Examples of Youtube clips on TikTok
13:56 pricing and value analysis
15:22 Get an extended 30-day free trial of
16:12 Free Roadmap – How to turn 1 video into 30+ posts
16:43 Where to get more free tips and tutorials


▼ More Videos ▼

○ Repurposing TikTok Videos on Instagram and all platforms complete tutorial:

○ Repurposing Youtube videos on TikTok complete tutorial:

○ Getting the best trial offer:

○ How to remove the TikTok watermark and save videos:

○ How to download Youtube Shorts:


You can stop hunting for reviews as this review contains everything you need to know to make a decision if the tool is right for you.

This video is also a tutorial that shows you how to repurpose video content from platforms such as Youtube and TikTok to other platforms like Instagram and Facebook.

I also take a look at’s pricing plans and trial offers.





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Email: [email protected]
Instagram | Tik Tok | Twitter: @SolopreneurSpot



I’m Kevin, and on this channel, I help entrepreneurs make money online by creating and selling digital products. I’ve been doing this for 12 + years and every week I share my best strategies with you.

While I’m now doing quite well with my business, I was spinning my wheels for years before I finally figured it out through trial and error! I had to learn it all the HARD WAY with many dead-end roads and a few hundred thousand spent.

So my goal is to help you get to where I’m at (or even better!) by showing you how to create an online business that will actually work without wasting tons of time and money on the wrong ideas!

Many of my viewers are trying to build life-changing income streams part-time, without a lot of experience, and without a big budget to get started.

Everything I teach is designed to help you maximize your earnings, do more with less, eliminate unnecessary risks, and see results as soon as possible.

#repurposeio #repurposecontent #softwarereview

5 Tips For Effective Content Repurposing

One of my Twitter followers expressed her frustration with content repurposing to me a few weeks ago. She said that it’s often difficult for her to see another angle from which her content can be repurposed.

Essentially, she struggles with repurposing content in meaningful ways without seeming repetitive. She isn’t alone.

Content repurposing is a time-consuming task that can drain your creative energy. It can also be difficult to identify other ways of expressing an idea when the concept already seems obvious in your mind.

That’s why I’ve provided five tips that can help you with effective content repurposing.

00:00 – Start
00:36 – Understanding social media platforms
02:45 – Focusing on Twitter
04:25 – Create video content
06:14 – Go beyond traditional social media channels
07:57 – Use image-heavy content

You can learn more about me by using any of the links below.


Read my comprehensive guide for writing a nonfiction book by clicking the link below.

You’ll notice that the left side of my face looks a bit strange. Learn more about my rare disease by clicking the link below.

Check out my UpWork courses by clicking the links below.

How to Get UpWork Clients

Advanced Strategies to Secure Better UpWork Clients

The Complete Guide of Repurposing Content

Discover the tips and tricks behind the number one issue on everyone’s agenda: content marketing and how to optimize your content for your targets.

Technical SEO: The 20 Minute Workweek Checklist


Technical SEO: The 20 Minute Workweek Checklist

Monitor the state of your search presence with this 20 minute technical SEO checklist.

What It Takes To Achieve 4-Hour Workweek (Summary Of The Book)

One of the best business books from the last 20 years is “The 4-Hours Workweek” by Timothy Ferris. We all know what it talks about, but what does it REALLY take to build a self-sustaining autonomous business that can generate financial freedom with minimum input on your part? Watch this video to find out.

#9to5 #entrepreneur #the4hourworkweek

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DISCLAIMER: I’m not a financial adviser. These videos are for educational purposes only. No official financial advice is being given. Please always check with a professional before making any investments or financial decisions. Your investments are your sole responsibility, these videos merely share my own opinions with no guarantee of gain or losses.
– The Audible link is an affiliate link meaning if you make a purchase using the link, I will receive a small commission at no extra charge to the buyer.

4 Hour Work Week Helps Entrepreneur To Find Success As An SEO Expert

Learn why Igor Buyseech dropped out of college after reading the Tim Ferris’s 4 hour work and how that opened the door to make money online for the last ten years. Igor is now the number one SEO consultant in Slovenia, his home country. If you are interested in ranking your website in this country almost all doors lead to him. He tells the Nick & Rob how he started in first e-commerce business and brand while he was in college and only spent $129 on ad words to sell tens of thousands of dollars in revenue. After having some success he knew dropping out of college was the right path for him as he was already making a substantial income. He soon realized that he could rank websites and sell products without buying Ad Words. Soon after he became an expert at SEO in his country people began to ask him to do SEO for them. Referrals started pouring in for his services. He now runs the biggest SEO company in Slovenia. He even recently went back to college to complete his college education.

More info and links to iTunes, Google Play and RSS here:


Contact Igor’s :

Igor Tools –

Podcast / Blog – Tim Ferris 4 Hour Hour Work Week
Search Engine Journal
SEO contacts – Lion Zeal Mastermind / Darryl Rosser

Learn how building a business can inspire you & fuel your entrepreneurship motivation. Start your own online business with Digital Journey Podcast. The hosts of the Digital Journey Podcast, Rob Fortney & Nick Nimmin, share their roadmap & goals for the podcast and their online business success stories, which have allowed them to both live as location independent entrepreneurs that travel the world from their home base in Chiang Mai, Thailand. They are living Tim Ferris’s 4 hour workweek. Rob & Nick are going to give you a big dose of entrepreneur motivation. They know how to conduct a business interview and get the real knowledge about how to start an online business.

Sponsor : Empire Flippers

NIck Nimmin

Rob Fortney

The 4-Hour workweek by Tim Ferriss audiobook | The 4 Hour work week full audiobook

THE 4-Hour workweek by Tim Ferriss Audiobook. It is the best book that manages your work life with your personal life. It is a good example of how we can manage our schedule with a little change in your daily life tasks. The four hour workweek audiobook will teach you how you can work only 4-hour a week and get your work done and enjoy the rest of time. This 4-hour workweek audiobook, you will get every example that relates to your life as well as websites that will help in your daily work.


SEO Tutorial: Complete (Step-by-Step) Guide

Do you want to get a complete SEO beginner tutorial that will help you to get your website to the first page of Google? In this video, you’ll get to know how to get FREE organic traffic for your new website.

00:00 Introduction
00:28 My SEO Journey
01:20 What is SEO
02:50 Keyword Research
04:02 On-Page SEO
04:37 Three Kings
07:21 Content Writing
09:10 Uploading Content
10:05 Interlinking
10:26 Link Building
11:48 Technical SEO

Tim Ferriss – The 4-hour Work Week:
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A Complete Guide to the Google Fred Algorithm


A Complete Guide to the Google Fred Algorithm

Google's Fred update saw some sites shed up to 90% of their traffic and sought to rid the SERPs of thin, ad-heavy content. Learn more here.

Has your site been hit by Google Fred Update? Find out

Do you want to future proof your website from all possible Google Algorithms? Google has introduced Fred Update & it’s hitting sites with bad link profile.

What is Google Search Algorithm? Page Rank, Panda, Penguin, Hummingbird, RankBrain, Fred Algorithms

====Video Jumps To====

Google’s Old Age Search Engine Algorithm Updates:

♥ Google Search Engine Algorithm (Page Rank): 03:10
♥ Google Search Engine Algorithm (Panda): 04:08
♥ Google Search Engine Algorithm (Penguin): 05:26
♥ Google Search Engine Algorithm (Hummingbird): 05:54

Google’s New Age Search Engine Algorithm Updates:
♥ Google Search Engine Algorithm (RankBrain): 09:01
♥ Google Search Engine Algorithm (Fred): 11:55
♥ Google Search Engine Algorithm (Mobile-First Indexing): 12:50

What is Google Search Algorithm? A Search Engine Algorithm is a mathematical calculation or we can say a mathematical formula that is used to determine and display the relevant information from indexed web pages that are stored in the search engine’s database by determining the relevancy of the user’s search query.

In this SEO Training Course Vlog4, I have explained all types of Google’s Search Algorithms in detail with examples. I covered all Google’s search algorithms that are most important and widely used, such as, Google Page Rank Search Algorithm, Google Panda Search Algorithm, Google Penguin Search Algorithm, Google Hummingbird Search Algorithm, Google RankBrain Search Algorithm, Google Fred Search Algorithm, and the Google Mobile-First Indexing Search Algorithm.

Read more here:

#googlealgorithm #googleupdates #pagerank

Google’s Algorithm Update Fred Easily Explained For Content Marketing

Have you heard about “Fred” yet?
Apparently some webmasters and SEO Experts don’t like him very much. Well, they do if he’s helped bump up their search ranking over the last couple of weeks.
Fred is the unofficial name for the new, unconfirmed Google algorithm update, that seems to be focused on content quality.
So, to help you better understand Fred, I reached out to my friend, Eric Enge, from Stone Temple Consulting, who explained, “It looks like this update has primarily tagged publishers that have a lot of thin content pages and/or too much advertising on them, i.e. advertising that is so heavy that it interferes with the practical access to the content by users.”
“It’s not an update that Google is acknowledging because they do so many updates every year – in fact some Google updates get pushed out almost every day. But, this one is drawing a reaction because it noticeably impacted one class of sites that Google considers to be low quality.”
To me, that sounds like another Google attempt to weed out the “Black Hats” of Search Engine Optimization.
You see, I’d never, ever recommend trying to cheat the Google Algorithm. Even if it works now, it’s not gonna work years, even months, from now.
The best thing you can do to keep ranking in Google Search, is to create great, high-quality content that people truly want to read (or watch) and share. None of that spammy, backlinking stuff. Not only will you avoid getting on Google’s bad side, but you’ll win over customers and audiences at much faster rates.

Ultimate Guide for Google Algorithm Mobilegeddon, Possum, Fred Algorithm ( Google Update)

In this Video ,
WsCube Tech Explains about the three top algorithms ,
Google Algorithm Mobilegeddon, Possum, Fred Algorithm ( Google Update)
Please do watch till the end.

Many interesting facts and knowledge are shared in this video. So do watch till the end.

WsCubeTech – Digital Marketing Agency & Institute.
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6 Core Web Vitals Extraction Methods For CrUX With Pros & Cons


6 Core Web Vitals Extraction Methods For CrUX With Pros & Cons

Learn more about the 6 ways of extracting Core Web Vitals from CrUX directly from Google and which one to use in your SEO program.

Tracking Core Web Vitals and Data

Core Web Vitals are Google’s new user experience metrics that focus on speed, responsiveness, and visual stability. The new update has been slowly rolling out since June 2021 and will continue to do so into August 2021 and will have an effect on ranking, albeit not a large one.

The Core Web Vitals report can be found in Google Search Console. The report hows URL performance grouped by status, metric type, and URL group, or groups of similar web pages. To navigate the report, first toggle the Poor, Needs Improvement, or Good tabs on the overview page chart to see how URLs on your site perform, based on historical user data. Select Open Report to see the mobile or desktop summary page. Click a row in the table to see details about URL groups affected by the selected issue. Lastly, click a URL in the Examples table of the issue details page to see more information about that URL and similar URLs.

Each Core Web Vital metric represents a factor that goes into user experience and is measurable in the field, or by real users actually loading and interacting with a page. These metrics are set to evolve over time, but right now they focus on loading, interactivity, and visual stability. Respectively, these are Largest Contentful Paint (LCP), First Input Delay (FIP), and Cumulative Layout Shift (CLS).

Core Web Vitals data is organized in two different ways: Lab Data and Field Data.

Lab data is tested on a machine within a controlled environment. This data is best used for things like debugging your site and finding things that need improvement. Lab data is instant feedback. However, this information is not based on real users and does not necessarily represent any real problems a user could encounter.

Field data, however, is based on real users. This information is a 28-day average of data collected from users that captures a real experience. This is more accurate because it includes information from users around the world, who have different experiences than one another with your website. This can be important, for example, if the majority of your users were from an area without high-speed internet; field data could look very different from lab data, which is from a computer.

There is also Origin Summary Data, which is similar to field data, in that it is a summary of data of an average of all pages that Google has for your entire site. This data comes from the Chrome UX database. It is not, however, factored into Core Web Vitals. While it is not included, it is still very useful for publishers.

Origin Summary Data is the most important data to consider. Looking at the aggregate experience of all the pages you serve and how they perform in the Core Web Vitals assessment is the most helpful indicator you can have for your site’s strengths and weaknesses. However, if you’re just focused on specifically improving your Core Web Vitals, then Field Data is the data you’ll want to consider.

The Chrome User Experience Report uses real user measurement for key user experience data. This report provides the following data through PageSpeed Insights, Public Google BigQuery, and the CrUX dashboard on Data Studio. However, a good score on Lighthouse or PageSpeed Insights may still not mean getting passing Core Web Vitals in field data.

It’s easy to track important user experience data on your own by creating your own Chrome UX data dashboard to monitor and see month over month how your site’s Core Web Vitsls are performing. This can be done through Google’s free data studio. We have a blog that walks you through how to create a data dashboard.

This report can be used to see, historically, how far back your Chrome UX data goes. This data is important because it is directly tied to the Google UX update. Studying this data can help you make informed decisions about your website and making it better for users.

Ezoic Leap was specifically designed to make your site faster and improve LCP, FIP, and CLS, the new Core Web Vital scores. Publishers are already seeing drastic changes in their scores. Leap improves websites through better caching, optimizing CSS, reducing image sizes, lazy loading, and much more, and removes the need for other site speed and Core Web Vital plugins.

Core Web Vitals:
Chrome User Experience Report:
How to create a data dashboard:
Ezoic Leap:
Ezoic Leap and publisher results:

Core Web Vitals: What They Are and How to Improve Them (Improve Ranking)

In this video, I will tell you more about core web vitals, what they are, and how you can improve them to get a better ranking for your website.

So, if you find some value, consider subscribing to my YouTube channel as it helps me to keep going and provide even better content for you to grow your digital marketing even more! Useful Links Below!

(Please be informed that I might have affiliate links for those products. Therefore, I might receive some commission if you purchase from my links. This helps me to get going and get better. Thanks for your consideration. ��)

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Outline of my Video
00:00 – Introduction of Core Web Vitals
00:50 – What Are the Core Web Vitals?
02:00 – 3 Core Web Vitals Musketeers
04:29 – How Core Web Vitals Affect Your Website?
05:11 – Core Web Vital Case Studies
08:15 – How to Improve Your Core Web Vitals?
12:52 – 5 Core Web Vitals FAQ
15:01 – Summary – Like & Subscribe

Description of the video
Core Web Vitals have been introduced by Google somewhen in May of 2020 and these are the essential metrics that Google is looking at to determine the website quality in terms of user experience (UX) and reflect the real-world experience of a critical user-centric outcome.

Of course, Google is planning using these metrics as a ranking factor in the near future in 2021 and is at least the plan. And that is why it was introduced earlier so webmasters and website owners have time to adjust their websites accordingly.

Therefore many website owners and website developers are busy working to fix their issues on their website as suddenly from normally working websites, Google is showing hundred or even thousands of Bad URLs in the Web Core Vital dashboard.

So if you are one of them and having a problem with core web vitals, then you are watching the right video!

Also subscribe to my YouTube channel to learn more about how to grow your digital marketing, create better content marketing, and optimize your SEO!

Related Articles:

Mastering the Chrome UX Report on BigQuery

There is so much information in the Chrome UX Report dataset on BigQuery, it can feel overwhelming at first. We’ve been hard at work making sure that the treasure trove of web transparency data is accessible to every developer. Learn how to query the Chrome UX Report using our new summary datasets and shortcut functions, so you can extract insights quickly and cheaply like a pro.

CrUX documentation →
Core Web Vitals →
metrics_summary table →
Queries →
@rick_viscomi →
@ChromeUXReport →
CrUX Announcement forum →
CrUX Discussion forum →
CrUX Cookbook →
CrUX Office Hours: (follow @ChromeUXReport for announcements)

Related Playlist:
Day 1 →

Subscribe to the Chrome Developers →

Rick Viscomi

#webdevLIVE #chromeuxreport #corewebvitals event: LIVE 2020; re_ty: Publish; fullname: Rick Viscomi; product: Cloud – Data Analytics – BigQuery;

Do PageSpeed Score & Core Web Vitals actually affect Google rankings?

�� Subscribe to easily scale your agency with our expert tips, reviews, and interviews:
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�� Subscribe to easily scale your agency with our expert tips, reviews, and interviews:…

We’re here to answer questions lingering on every agency owner’s mind: Is PageSpeed an actual ranking factor? Do Core Web Vitals really matter? If you listen to industry influencers and so-called experts, you’ll end up even more confused and perhaps even misled!��

We know PageSpeed is the cumulative score of 6 factors affecting website speed, with the 3 most important factors called Core Web Vitals. In this video, we focus on what Google, the *only* authority on the subject, has to say on both PageSpeed and Core Web Vitals. And don’t worry, we translate it all into plain speak so you can use your newfound knowledge to grow your agency!

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